Great write up, I fell into building sites after I was quoted 6K around 16yrs ago. I thought, screw it…I can do it.
I used 3dcart, it was mighty powerful for sales, but lacked design and the ability to showcase who rather than just what. I went back and forward, other site builders and I’ve been using WIX for 90% of my own site now.
Have built around 30 sites on varied platforms for others in that time. Now I like the simplicity and constant evolution of wix, what it lacks in some areas is made up for in a true turn key platform and customisation for those that want to dig deeper and learn how to apply changes.