Thanks for the suggestion. Although it may solve the problem for calendars that allow HTML copy/paste, this would a terrible user experience. Most website visitors out there are not skilled. They want easy solutions just like the Google calendar sync.
Again, this scenario and the solution is not for the admin or the staff. It is for the person who visits the website and schedules a service/meeting. As it stands they can only add the confirmed booking to their Google calendar. If you use apple devices without the Google calendar you have to do this manually. Considering the number of Apple products users out there there needs to be at least an option to add it to the apple calendar. In short, you are right, I’ll have to add this to a feature request forum.
Thx.