@venkog97743 Each product is stand alone, you pay for the services that you need. This is why you have to pay extra, because you pay for what you need. I agree that the functionality feels limited and the branded app feels like you are simply paying to add your own branding, and I agree the price feels a little high.
But, Wix is always innovating, and they are likely to bring greater customisation options. Setting the price as it is allows them room to grow rather than having to constantly adjust prices to the latest features they release.