Thanks for the reply, @shakedh . I appreciate this.
I understand your points but still I am not convinced. You said tha you position the Branded App price by having in mind how much it will cost to hire a developer for mobile app. But you should consider that there are competitive products as a supstitution that are much cheaper than Branded App. Also, as you know, if someone hires a developer, the solution might be more costly, but it will be unique solution and different than all others generated in Spaces and Branded App.
As I mentioned before, my Web site is having Wix Velo apps that I would like to have them in Branded App. So far this is not possible. So I do not have compelling reason to purchase Branded App even though I have cca 2000 site members, a number that is respectable for most of the Web sites based on Wix.
Instead of calculating the individual coats, I believe Wix should consider the Total Cost of Ownership for Wix site and Branded App. If I am paying considerable amount for Wix site, Ascend and other 3rd parties, and the mobile solution Branded App is having quite nice portion of the costs per year, then there is a danger for switching over other platform completely. I do not have plans for such thing in the moment but if no news are introduced in Branded App, and the total cost is high, everything will be possible in future.
Hope that you will take in consideration feedback from this post and comments as well from the discussions in the previous posts related to Branded App.
Finally, there was a webinar on Branded App in Sep last year, and the experts shared some plans for improving the Branded App. My guess is that very little was implemented so far. Or at least I am not aware.
Thanks again and all the best in the New year.