I’ve just added you to the experiment, you suppose to see Store tab now.
Answering your question about the difference between shopping in the app vs web, the main goal of adding store for members in the app right now was to unlock the experience. First of all, we wanted to enable members to do checkout directly in the app, make it native. It might be more convenient comparing to the web, since you already logged in as user and you might save credit card and re-use it each time during the checkout. Also, it’s easier to check order statuses for members right now.
In the future, we want to enhance the experience and are thinking about adding the ability to provide special offers or announce new in/best sellers collections to app members.
There are several ideas and we hope to talk to our great users to ask their opinion what they will need in store in orders to bring more value for their business. If you are open for a talk, we’d be happy to setup the call and discuss your feedback. It will help us a lot!