Co-branded Dashboard Thoughts?

I think the real answer is… what is the real definition of a “partner”… in my business we offer partner, reseller, affiliate. difference is… partner is branded as a person that uses our brand and has the ultimate benefit, reseller is a whitelabel solution for companies that need to reselll our service under their brand, affiliate Are people that refer my company and get a simple commission for a deal closed from a refferal.