The more I have thought about it, the less I think a co-branded dashboard will benefit me in any real tangible way. If Wix were offering an entirely white label solution, then that would be something to consider (pros and cons), but to be co-branded doesn’t really seem to offer any practical benefit.
Unless my clients specifically ask (surprisingly, most don’t), they don’t know the platform I’m building their site on. It’s not until after we go live and I then add them as a contributor and walk them through some of the maintenance items do they realize it’s Wix and by then they’re sold.
This is a bit hard to say, but people still associate Wix with “cheap” DIY template sites.The handful of times I have told clients that I’m building on Wix, I’ve had to spend time trying to convince them that Wix is robust platform.
Having said that, one thing that would be a nice perk of being a partner is to have my preview sites branded with my logo. (Currently, it’s not branded at all and it would be quite problematic for me if it were branded with Wix in any way).