X is amazing.
But for us the bump in the road is that X sits between the designer and developer space. In order to build truly magnificent sites we need our designers to understand more about Velo code, math and precision than creativity. That pushes them to be junior developers in their approach. This may be like a sweet spot for others but for us it’s more tricky.
We are spending a lot more time and energy learning and building with X. We’ve lost some cool design folks who can easily create unique sites with the editor but can’t be as creative or work fast with X.
We love what X brings to the screens but performance and ease - the hallmarks of Wix - could be tweaked to make it more universal.