How to schedule CMS to both SHOW and HIDE content on particular dates

My client would like to schedule items in their CMS to show and hide on particular dates. I’ve turned on the visibility toggle but it seems I can only choose to either hide or show an item, not both. For example they might be running a promotion from 12th to 16th, so they would like to set it to automatically show on 13th, and then hide on 17th. Am I missing something obvious?

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