Membership control, checkout workflow, and eCommerce improvements - in one swoop

There are other requested features for various membership permission controls.

These could be implemented by utilizing more options in the Membership Settings, and a slightly different checkout workflow - that would also open up the ability to unify the eCommerce.

Currently, we can choose “Allow Everyone” or “Manually Approve”.

If the checkout workflow was changed slightly, it would allow greater flexibility and customization.

Current Workflow for User not signed in:

  1. Customer “Checks Out” or “Purchases Plan”
  2. On checkout customer sees “Already a member? Log in for faster checkout.”
  3. Customer either chooses to sign up/in or doesn’t - proceeds to checkout.

Suggested Workflow/fixes:

  1. Customer clicks “Checkout”
  2. User is brought to a page that states “Sign in/up or Continue as Guest”. This is done on NUMEROUS sites - Walmart, Amazon, etc.
    2a. Membership Settings allows “On Purchase”, with selections for “All” or “Specific Products”. On products with required membership, the page states “Guest Checkout is not available for this product - please log in/sign up to continue.”

It would be best to change Login/Signup forms back to PAGES that can be customized and entered in the workflow (programmatically) based on the Membership Settings and visitor choices. It would also allow us to link to them separately and use them throughout our pages to guide cleaner and clearer UX. There’s nothing like clicking “Sign Up Today!” and being brought to a LogIn lightbox to mess up a customer’s flow…because we have to choose which shows first - and we’re obviously going to cater to the people that have spent money with us and allow them to log in quickly to get to their purchases.

The suggested workflow gives us more control over who is a member - and when we want people to join. It also provides a standardized workflow regardless of the product or app being used.

You could use this workflow with my prior suggestion on how to unify eCommerce by simply programmatically inserting Step 2 into the workflow of other apps, eventually unifying them to a single cart.

Booking an appointment?

  1. Click Book Now!
  2. Choose a date (so the customer can ensure availability before purchase).
  3. Click either “ADD TO CART” OR “BUY NOW BUTTON” (See what I did there! Give the customer the choice to be “one and done” or continue shopping by providing both buttons)
  4. “Guest checkout is not available for this purchase - Login/Signup to continue.”

Repeat this workflow for every app you have and suddenly you have unified e-commerce.

As requested elsewhere - the ability to give permissions based on other eCommerce purchases other than “Plans” would be fantastic. “Wasting” a Wix Automation to assign a badge is tiresome and can accumulate quickly with multiple products - and to be frank, it feels “dirty” to be charged to automate things that feel like they should be basic system automations because preferential treatment is given to the Pricing app for permissions. Why don’t the other apps have permission options?

#wixecommerce #wixstore #wixplansandpricing #wixcheckout #wixmembers #wixbooking #wixevents #wixonlineprograms #wixeditor

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