Yeah you are definitely right. I think the pricing needs to come down a bit but honestly not by too much. We use Divi and Wordpress but there are tons of other costs. Email marketing, speed optimization, other premium plugins, etc. Wix does all the speed optimization for you with minifying code, CDN, caching, etc. then you throw in Ascend for email marketing and automations and it’s pretty powerful for the cost of it all.
I ask my partner manager these questions probably every month and never get a good response. Wix keeps focusing on small business style improvements but they say they want large enterprises. Truthfully I don’t think they know what direction they want to go in because they are going in a million different ones rather than focusing on one or a few.