I’m having trouble with:
My Wix store is live but getting zero sales. I’m not sure what’s missing — whether it’s the store design, product page, trust signals, checkout flow, or something else entirely. I’d love expert eyes on what needs to be fixed or added before I start spending on paid ads.
Working in:
Wix Studio Editor
Site link:
https://www.knotease.co.uk (replace with your live URL)
What I’m trying to do:
I have a single-product Wix dropshipping store called Knotease, selling a Heated Neck & Shoulder Massager to UK customers. My goal is to:
- Convert first-time UK visitors into buyers
- Build enough trust so people feel confident buying from a new store
- Make the product page and checkout as smooth as possible
- Ensure everything looks professional and credible for a UK audience
What I’ve tried so far:
- Built and launched the store on Wix Studio
- Set up basic product page with description, images and price
- Connected social media handles (Instagram, TikTok, Facebook, Pinterest)
- Installed Facebook Pixel and started setting up Wix Ascend email flows
- Researched UK SEO keywords and added them to page titles and meta descriptions
What I’d love feedback on:
I’d specifically like the community to help me identify:
- Trust & Credibility — Am I missing trust badges, secure payment icons, “As seen on” sections, or a guarantee badge (e.g. 30-day returns)?
- Product Page — Is the layout, copy, and image quality strong enough to convert a cold UK visitor?
- Checkout Flow — Are there any friction points or missing elements that could cause drop-off?
- Missing Pages — Should I have an About Us, FAQ, or Reviews page that I currently don’t?
- UK-Specific Elements — Am I clearly communicating free UK delivery, GBP pricing, and UK-based support?
- App Recommendations — Are there any Wix apps I should install to improve conversions (countdown timer, upsell, sticky add-to-cart, etc.)?
Extra context:
- This is a dropshipping store — shipping is handled by my supplier, delivery is 5–10 days to UK addresses
- My target audience is UK women aged 28–55 dealing with neck and shoulder pain from desk work
- I have a £500/month marketing budget ready to go on Meta and Google Ads once the store is conversion-ready
- I don’t want to start spending on ads until I’m confident the store can actually convert visitors
Sales is a “game of trust”. Does the person visiting the site trust that the product for sale is going to solve an issue that they’re currently facing.
Taking a quick once over, here’s a few things that are standing out to me:
- The site is
.co.uk, and you mention targeting the UK, but the contact information (phone and service area) don’t support that, and nor does the site’s pricing.
- There’s a “buy now” and “payment icons” just under the header on the homepage. Payment icons are traditionally added to the site footer and/or product page
- The imagery isn’t consistent - the one at the top of the homepage is a different product to further down the page
- The content is also inconsistent. e.g. in the FAQs, is mentions “Most customers use Sōma daily” - but “Sōma” is only mentioned once elsewhere on the page - it’s not clear what it is
My suggestions, getting traffic but no sales, focus on trust first. because as a new store, people need to see things like customer reviews, a clear returns policy, shipping information, contact details, and a money back guarantee before they feel comfortable or take a decision to buy. also strengthen the product page. Show how the massager helps with neck and shoulder pain, add real life images or videos, and focus on benefits rather than just features. before spending on ads, go through the entire checkout process on your phone and make sure everything feels smooth and trustworthy. Even small issues can hurt conversions. Also check your analytics. If you are getting visitors but no add to carts, the product page is probably the issue. If you are barely getting any visitors, then traffic is the bigger problem, not the website itself.
The first thing that jumps out at me is that there is virtually nothing indicating credibility of the product or the people who designed it. Saying it is good is good, but its not really good enough.
What most companies do is default to testimonials and just saying its good without digging into the topic. A tech page or a in depth whitepaper would be show a command of the topic and build trust.
I specialize in narrative design, and what’s missing is the narrative that closes the gap between technical substance and layman understanding. You have the why in there, but its missing reasoning.
Next is the personal response. As mentioned, trust is what sales are based on, however people are looking for people who know more than them. But machine-gunning them with technical data is also counter productive. Establish an authoritative knowledge base that is readable. It is a fine line between baby formula and building trust.
Cervical spine: this requires the right touch. Too hard and you can hurt yourself further, too light and there is no benefit at all. Display some knowledge of human anatomy. Backlink to pub med articles. Build a knowledge center without fear mongering or going on the offensive and calling all other devices out.
What I lean into in my business is authenticity. AI can’t replicate a writers voice because emotional state plays a huge role in the tone of the piece. Copy story telling is not deep enough to send home the right message. So the reality is that it would come down to doing things the old fashioned way. The upside is that this can bridge into more technically correct massage therapy systems if you have what it takes to show you know a thing or two about a thing or two.
Final thoughts: getting technical is ok. Its not your fault if someone does not want to learn enough about a product. So are you producing something for a quick turn and burn? Or are you seriously passionate and believe in your product and your message? If you are the latter, then you got this. If you are the former, then get loud and plug your product hard.