Thanks for the Response! An example of what i am trying to accomplish is displaying an individuals Amazon listing for his/her book/books on amazon within their dynamic item page. I have an amazon associates account which allows you to generate HTML code to display an amazon shopping “card” for any product/group of products. This is not supported within a text field/RTF. I will be storing the html code in database columns AmazonBook1…AmazonBook2…etc. My dynamic item page will have a number of blank html elements. lets call them HtmlBook1…HtmlBook2… etc. Is there a way through the “messaging” function to query the HTML code within AmazonBook1 column for the selected dynamic item page and send it to the htmlBook1 Element on the dynamic item page? I’m just starting to explore ways to accomplish this with code, I’m sure i’ll arrive at a solution eventually but any examples of code that would work for what i am trying to accomplish would be much appreciated!! 