Thank you David, great article. My experience with the SEO Wizard is similar to what Ruthann’s has been. It’s definitely a starting point and it has helped me to catch mistakes or things I left out on the site. As for what next or more…I’d love to see some way to sort out or recommend or evaluate how to take the next step for the external links that make for successful SEO. The hardest thing for me to get through to my clients is the need for this to fit in to a marketing plan. And to have that plan change over time. Again, ditto what Ruthann said.
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