I’m using Google Tag Manager and want to pass back the item sku when an add to cart event occurs, but it appears that the data layer only shows the sku for primary items, not variants. Any suggestions or am i missing something?
First example for an item w/o variants: SKU # appears as “THS015”
Second example for an item with variants: SKU # appears w/o any data (yes I do have variant sku #'s assigned in the item)
Thank you for any recommendations. I am not a developer or programmer!
(Hoping the answer isn’t to abandon variants.)
John