What is the pricing for Editor X?

Please could someone elaborate on the reason behind the vast difference in price? When you take into account VAT etc. it’s way over double the amount of a WIX site for the Editor X beta.

I’m struggling to get my head around that much of a difference. If it were, for example, the difference between £8 and £12 per month I could understand. But £21.60 per month seems unbelievable to me.

I’ve dedicated a huge chunk of time creating my website to now see the price points and I really am disheartened by this. I appreciate the benefits of using this over a WIX site but I think you’ll scare away the majority of potential customers with the hidden costs.