Why does logging in take me to option to upgrade my account?

why suddenly the last few days when i log in i am taken to an upgrade option with new plans to purchase? this is so irritating. i have to scroll all the way down to the bottom and click ‘contact us’ in order to get to another screen that allows me to click to my profile and then my dashboard. i have already purchased a wix plan a month ago and paid for a whole year upfront.