How to measure conversions on a test site vs published site?

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Question:
How can I measure conversions on a test site vs a published site?

Product:
Wix Studio Editor

What are you trying to achieve:
I am trying to understand which home page creative is more effective in driving engagement and, ultimately, leads. To do this, I am using two different media types on the home page main carousel on the published version (a static image) and a test version, (a video).

What have you already tried:
I have explored all of the Wix help forums and researched the topic, and I cannot find any way to differentiate the traffic between the two sites. Therefore I am unable to see whether the creative is having any differentiated effect. This means that I have no data so I am unable to use this as an A/B test.

I am missing something bleedingly obvious, or is this a common issue? Does anyone have a solution? I have Google Tag Manager installed and have considered setting up this but I do not know how to configure a tag to identify the test version vs the published version.

Thanks!

2

Hi @Steven_Muller you will need coding for this (JS).

There is an API called revision which is replicating the version of your site. Your published site and test version has different versions.

In your page code you can check the revision and save each conversation into a database/collection. Then you can view conversations from each version. Versions are unique strings so before you save the data console.log the revision value in each version of your site and see which is test and which is published.

Then according to that save data with test or published mark into your collection.

If you don’t have any JS or Velo knowledge I can build this for you.

1 Like
3

You can install a heatmap.