Mandatory Dual Pricing in Bulgaria – Feature Request for Wix Stores

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I’m writing from Bulgaria as a professional web designer and business owner working with Wix Stores.

As of August 8, 2025, all businesses operating in Bulgaria — including online stores — are legally required to display prices in both Bulgarian lev (BGN) and euro (EUR). This dual pricing must be shown simultaneously, on all product pages, promotional banners, checkout screens, invoices, and receipts. The conversion must use the fixed exchange rate of 1 EUR = 1.95583 BGN, with the euro value rounded to two decimal places.

Failure to comply with this regulation may result in fines of up to 1 million BGN (~500,000 EUR), depending on the size of the business. The law applies regardless of whether payments are still processed in BGN — it is strictly about how prices are displayed to the customer.

The problem:

Currently, Wix Stores does not offer a built-in option to display dual pricing. The Currency Converter widget only changes the displayed currency, but does not allow simultaneous display of both values. This creates a serious compliance issue for Wix users in Bulgaria.

What I’ve tried so far:

  • Manually writing the euro price inside product descriptions
  • Using CMS collections with pre-calculated fields
  • Adding Velo code to calculate and display the EUR price next to the BGN price
  • Checking for available apps or widgets in the Wix App Market

While these workarounds help in some cases, they are time-consuming, not scalable for larger stores, and not suitable for automated updates — especially for businesses with hundreds of products. Most importantly, none of them offer official compliance with the legal formatting rules, which require both values to be equally visible and accurate.

What I’m hoping for:

Please consider introducing a native dual-price display feature in Wix Stores — either:

  • a toggle in the Product Settings to show both BGN and EUR prices side-by-side;
  • or a block/element that automatically calculates and displays the euro equivalent;
  • or even a field in the Store Settings where the fixed exchange rate is applied globally.

Even just confirming whether such a feature is planned or in development would be extremely helpful to many Bulgarian users.

This is a legal, urgent and growing need for the Bulgarian Wix community. Thank you in advance for your support and understanding.

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I believe the team is aware of this from a ticket that I created. The suggestions they provided in the interim are using applications that can allow for a multiple currencies to be displayed.

Currency Switcher lets users see multiple prices on the product page if you use Template 5 as an option.

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For the product page, the Currency Converter can be used to showcase the prices side-by-side though that requires the pro plan.

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I highly anticipate the reply from WIX. We really need this feature.

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Dear Rob, I don’t thing that the Currrency Converter would be enough. The regulations related to the transition to the euro require the prices to be displayed in euro and bulgarian lev not only in the Store and each product description, but also in the Cart, the orders issued and in the checkout. That means at all the stages of the purchase. Plus, they must show in BGN and EUR in the receipts, orders and invoices, vouchers etc. Moreover, I am using Online Programs, Wix Bookings, Events (including for paid events) - there is a strong need to have the tools to make them compliant to the regulations to the BGN to EUR transition as well. Would it be possible for Wix to respond to all those needs of the Bulgarian business owners that are using Wix for their sites and are paying a Premium Plan? We do hope our concerns and needs will be considered, thank you!

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Thanks for the use case and for reaching out. We hear your concern and understand the necessity. You can be certain that we’ve shared the feedback with the team and they are aware of the need for this.

I would also suggest reaching out to our Customer Care team, who can forward this on their end and also notify your account of updates and the status of the issue. You can get in touch with them here - Contacting Wix Customer Care for Support | Help Center | Wix.com

We will also update do our best to communicate any updates here in the forum.

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