Approaching a local business about their website?

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Has anyone ever visited a local business website and it’s absolutely awful and you know they are using Wix and approached them about updating it for them?

I’ve come across a few local businesses (mom and pop shops) that use Wix and their website’s are really rough (nice way of saying it). One of the businesses I order almost weekly from and can’t even do much on the site…but get a phone number because it’s such a mess, I normally have to call them to do my orders and go and pick them up.

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Hi Yes I have approached businesses that have dated websites. Sometimes they say yes we would like a fresh new website and sometimes they just don’t care! I always word the email or conversation nicely…’ i just wondered have you considered updating your website… I can offer you a fresh, modern bla bla for X amount of money if you’re interested… would you like me to send you a proposal etc.’

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Instead of leading with “I can fix your website for free,” emphasize the value you bring. Briefly explain how a well-designed website can increase their sales, improve customer experience, and enhance their brand image.

1. Offer a special “customer appreciation” discount:

You can acknowledge their business and offer a discount on your regular website design fee. Say something like, “Since you’re a valued customer, I’d be happy to offer you a special discount on my web design services to help update your website.”

2. Propose a tiered service package:

Create different service packages that cater to varying needs and budgets. This allows them to choose a plan that fits their resources. One package could focus on basic website improvements, while another offers a complete website overhaul.

3. Offer a free consultation (with a twist):

You can still offer a free consultation, but frame it as a strategic session. During this consultation, you can analyze their current website, discuss their goals, and outline how your services can achieve them. This way, you’re providing valuable insights without giving away free work.

4. Be prepared for a “no” but leave a lasting impression:

  • Respect their decision: Thank them for their time and consideration, regardless of their answer.
  • Offer to stay connected: Let them know you’d be happy to help them with their website needs in the future. You can say, “If you ever consider revamping your website, please don’t hesitate to reach out. I’d be glad to discuss your options then.”
  • Leave a business card or brochure: If appropriate, leave a business card or brochure with your contact information and website design services highlighted.
  • Offer a small token (optional): As a small gesture of appreciation for their business, consider leaving a coupon for a discount on your services. This incentivizes them to consider your services in the future.

By focusing on the value you bring and offering different options, you’re more likely to be seen as a professional with solutions, not someone giving away freebies.

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