Let’s have a good discussion! When and where do you first share your pricing structure with a lead? Is there a trick as to when you share it? Do you do it up front, or do you wait? What’s your strategy?
#Arena leads
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I have a standard one-time design fee and then monthly (billed annually) recurring fee. I let my clients know all of that up front and sometimes reiterate it in various ways to them so there are no surprises.
When do you share your prices to a lead?
@brett-haralson I share my prices as soon as I can. I might not be doing things the best way, but it’s kind of the golden rule for me. If I hire a plumber and he comes over and looks at my problem, I wanna know as soon as possible what it’s gonna cost.
Having said that, I’m all about residual income so my design fee is very reasonable—In fact, I charge a design fee mostly for a level of commitment.
My model is that I design a pretty basic preview site (based on some of my own templates), send that to them. If they wanna move forward I invoice the design fee and wait to be paid before I build out the rest.
It’s good food for thought!
Even though I’m not an Arena member yet, I thought I should add my input!
Similar to Shannon’s comment above, I also charge a one-time activation fee and then automatic monthly recurring fee. Monthly fee varies per customer, depending on the content and the services.
All fees are fully disclosed up-front with the initial conversation. I do create a very standard design for each customer as a preview based on my templates, prior to any agreements or payment.
Sometimes, I might offer a “limited” discount and use the WIX countdown with a link to an online form/contract which also discloses all fees in detail and includes the processing of initial payment and the subscription, all in one. The fees on the contract are the standard rates but on the countdown they would see a coupon (which I also send by email) and they can use that during checkout to receive whatever discount is available for them at that time. Of course, coupons do have an expiration date.
One thing I started doing and found it to be extremely helpful (for me), is that I don’t give any rights to my customers for their websites. It’s been made clear to them that they have no rights or ownership of any content of the website, besides the content they provide me with, and of course their domain name. Anything else, is off the table!
Basically, I charge an up-front fee for the design after the preview and before start designing to their specifications, and then leasing monthly for the website usage. I found that it’s a great way to build residuals!
I like the countdown idea 
@PowerUP POS
It depends. If the scope is clear, then I immediately add my price structure in the first email. Often I get inquiries, that say classic website design with a subject, and that’s it. In that case, I tell them in my first email that the price of the website depends on the number of pages and functionality of the website. I then share the price whenever I get more information on what they are looking for exactly.