When the branded app was released, I was excited about it and thought about how even though it’s very limited and does not allow us to create actual custom apps that at some point it will. And I believe that we will be able to create actual apps with more customizable widgets, layouts and be able to connect to datasets. However, the pricing is very bad in comparison to other app builders that allow users to create full blown apps and allow for a lot more customization.
Price Comparison:
Wix Branded App (Separate plan)
Very limited customizability, can’t charge monthly for app
- $99 Starting plan
- $139 Branded Unlimited
- $289 Branded VIP
Adalo
Fully customizable, no code
- $52 Started (Web and App)
- $160 Team
- $200 Business/Enterprise
Flutterflow
Fully customizable, can export code
- $70 for Pro and Teams (Web and App)
Bubble.io will be launching the ability to create native apps next year and they are a platform that allows users to create web apps with no-code.
These platforms offer the the ability to create apps for the apps store as a tier, so users can build websites or web apps and at a higher tier users can create apps for the App Store.
With Wix, its an additional services with separate billing on top of website. Wix isn’t even close to being competitive with the other platforms. But, Wix is in a great position to take market share form these platforms if it can catch up with the features, offer more competitive pricing and wrap the pricing into website pricing.