Feature Request: Custom Dashboards, Calculated Fields & Easier Report Exports

Hi Wix Team and Community,

I’d like to suggest a feature that I believe would be highly valuable to many of us who use Wix to run service-based businesses.

Current Challenge:
At the moment, accessing insights and making data-driven decisions through Wix reports is quite time-consuming. Exporting reports one by one is inefficient, especially for businesses that rely on frequent analysis of bookings, customer behavior, sales, and marketing performance.

Feature Suggestion:

  1. Custom Dashboards – The ability to build our own dashboards by selecting specific KPIs, views, and widgets based on what matters to our business.
  2. Custom Columns & Formulas – Let us add our own calculated fields or columns inside reports (e.g., total spend per customer, booking frequency, retention rate, etc.).
  3. Batch Export or Scheduled Reports – Enable scheduled exports or the ability to download multiple reports at once in formats like CSV or Excel.

Why This Matters (for Users):

  • Saves hours of manual work every month.
  • Empowers data-driven decision-making.
  • Enables us to track what really matters to our business model.
  • Makes it easier to report to partners, accountants, or investors.

Why This Makes Sense (for Wix):

  • Provides added value for power users and growing businesses.
  • Could be offered as a premium feature or part of a data & analytics add-on.
  • Encourages users to stay within the Wix ecosystem rather than exporting data elsewhere.
  • Strengthens Wix’s position as an all-in-one platform for professional businesses.

I truly believe this would be a win-win for both Wix and its users.

Thanks for considering this!

Best regards,
Marcus