Feature Update: Additional Product Options and Variants for Wix Stores

By popular demand , it is now possible to create up to 100 option choices (e.g. Small, Large; Red, Blue; Cotton, Wool) in Wix Stores! Previously, the limit was 30.

Need a quick refresher on product options? Here’s a guide .

What will you build? Let us know in the comments below!


Great stuff! Thanks for letting us know

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Can I put different price for different product options?

This is awesome!


Hi Ravi, refer to this article for steps!


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Thank you for the good news, Sheyla.

However, If I’m able to add up to 100 choices per option. What about the limits of options (only 6) and variations (only 300)?

Let’s say I have a product with only two options and each option has 100 choices. Will it work with the 300-variations-limit?

Or am I missing something?

I mean, shops are not always about clothes, where you only need a few options and variations for colors and sizes.

Hi @abdulaziz ,

The current number of product options, variants, and choices is outlined here:

Thanks for your feedback :slight_smile:

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