Google Ads Doesn't Track Conversions

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Even though all of my conversions have come through Google ads, Google Ads doesn’t see them as conversions coming through ads. Analytics sees the conversions but doesn’t attribute them to Ads. What am I doing wrong?

I have Analytics working through the Tracking Tools App. It’s working with only the Google Analytics Tracking ID because if I use the Global Tag code it doesn’t function properly.

I have the Google Ads Global Tag running on all pages as follows:

<!-- Global site tag (gtag.js) - Google Ads: 756713425 -->
<script async src="https://www.googletagmanager .com/gtag/js?id=AW-756713425"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('set', 'allow_ad_personalization_signals', false);
  gtag('js', new Date());

  gtag('config', 'AW-756713425');
</script>

(The break in the link is to allow the post to be posted.)

I have a “conversion tracker” on the “Thank You Page”:

<!-- Event snippet for Google Ads Purchases conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': 'AW-756713425/RQUECJX03uABENGP6ugC',
      'value': 1.0,
      'currency': 'USD',
      'transaction_id': ''
  });
</script>

This is how the tag assistant appears on Chrome:

446×597 14.5 KB

Every Google Developer I’ve worked with has given me different information, different implementations, and different code and nothing works.

A few days ago, Google Analytics stopped accurately reporting information. It only captured 1 conversion out of 2 and shows less than 10 daily users when Google Ads is reporting over 100 clicks to my site per day.

Thanks

  • Jesus