Hello! I’m redesigning a website for a client, and it looks like the original designer didn’t do such great SEO work on it. I know that typically, you are supposed to keep the same URL, so that you won’t lose the ranking, but what if the current URL isn’t written well - for example, some of the URL’s have remained …copy-of-home.
Also, do I need to redesign within the currently indexed pages or can I create new pages? Again, I’m not sure if the current pages have the best URL’s, keywords, tags, etc.