Is Wix Studio robust and customizable enough to support an enterprise-level e-commerce operation generating over $50 million in annual sales?

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We are a fast-growing e-commerce brand and we’re looking at whether Wix Studio can truly scale with us.

Like We need more than standard templates, including custom checkout flows, product bundling, advanced upsell and cross-sell features, and custom payment integrations like many D2C brands use.

We also expect heavy traffic, with up to one million users accessing our platform. Can Wix Studio handle this level of customization and traffic for an enterprise operation

If we could customize the above with Wix Studio Code and stuff, we highly prefer that

I also want to build a mobile app, is that possible to integrate the mobile app with the Wix Studio Code Backend ?

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I think seeing the case studies in the Enterprise channel can show some examples of large companies using Wix.

Even without Enterprise, you can create your own site as you like in terms of design;

There are a few offerings in terms of apps that draw from the information with the site, including members, bookings, products, blogs, CMS, etc. that might alleviate needing to make an application from scratch. I feel going through the documentation can help look into answers.

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Yep, Wix scales automatic with AWS and Google Cloud, so heavy traffic wont be a problem. The custom checkout flows, product and everything can be personalized with Wix Veo Api, just a bit more work, but with enterprise solutions you can operate fine. For my use ( we have many custom stuff, but our traffic is way lower than 1kk a day), the Primor paid plan is more than enough. Just check on Wix Ascend for the marketing solutions as well

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Thank you all this really helps!

Coding is fine as we can onboard devs. Just was confused on the platforms ability and flexibility at scale.

So as a summary almost everything could be customized with Wix Veo API’s and other Wix Code API’s right

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Almost, yes. But there are some elements that you cannot change even with code, such as the checkout page.

Other than that,

These can be achieved using custom code.

And for this:

Yes, you can integrate it with your site’s backend using Wix Headless.

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Thank you for the conscise response, now a doubt more. As you said we can’t edit the checkout page.

So what if we want to integrate a payment provider not there on wix’s payment partners using a custom webhook solution is that possible at all or do we have to choose Wix’s checkout system?

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You’re welcome! (:

Yes, currently Wix offers direct integrations for Razorpay, Pay TM Payment Gateway, and a bunch of other payment providers in India, and you can set these up directly through the dashboard - no code required. But if you want to connect another payment gateway, which does not have a ready-to-use integration for Wix like the ones mentioned above, you can surely add that using code.

So no matter which payment integration you use, the ones offered by default or your custom coded one, the user flow will look something like this:

Cart Page: Users will see the products that they’ve added to their shopping cart, with a button to proceed to checkout.
Checkout: Here, users will be asked to enter their shipping / billing address and other info, after which they will be asked to pay to place their order.

Here’s where all the payment methods that you have integrated will be displayed, and if you have connected multiple payment methods, then the user can choose which one they’d like to pay through, and their order will be placed once the payment has been made successfully.

Here’s more on all the customisations available for the checkout page:

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