It’s online! What is the Advanced SEO Panel and How can we use it?

#SEOPros
Hi SEO lovers, Magnus from the SEO Pros Tribe here :slight_smile: My purpose of this post is to tell you a bit about what’s happening with SEO in Wix and how we can use the new features that Wix has launched today to get our own and our customers website a higher ranking in Google.

You have chosen to go into this post and read about the new SEO Panel because you are serious about making Wix websites and you know that SEO is the most important factor when it comes to growing your business and staying ahead of your competitors and help you customers doing the same.

I have deep respect for that, so let’s get started :wink:

What is the Advanced SEO Panel and where can you find it?

The Advanced SEO Panel is an extension of the already existing panel that you know.
What’s new is that you will have a in the top of the panel. If you click on the arrow you will get into the new SEO Panel.

What would it look like?

Customize your Social Share

The first panel you will see is a panel called “Social Share”.
As a new feature this panel allows you to customize how the page will look when it is shared on social media. You can customize the Page Title on the post and the meta description.

Advanced SEO

The first feature you’ll meet in the Advanced SEO panel is “Structured Data”.

Structured Data

Structured Data also called Microdata is a piece of code that tells Google what’s on the page.
Well you might think that the page titles and page descriptions are doing that, but the structured data tells Google more specific think about your page. For example you can tell Google if you have any reviews on your page and then Google will show the review stars in the SERP (Search Engine Results Page). Here is an example from our website www.webdesignerne.dk

Example of reviews on Webdesignerne.dk
See? That looks awesome :slight_smile: And I can tell you, that it has increased our CTR (Click Through Rate) a loooot.

You can tell Google a lot more with the Microdata and I will make a post about that later.

Custom Meta Tag

So the next feature is custom meta tags. With a meta tag you can tell google the language of your website or you can tell if the link you have on your page should be a “no-follow” link. A no-follow tell Google not to follow the link.
Facebook use the no-follow so when you are posting and they automatically insert a “no-follow” tag on the link so Google won’t follow the link. No-follow is normally used on user generated websites, like social media and blogs, where the owner of the website can’t control the content that are generated on the website.

This is a very technical part of SEO and that why I keep it short here.

Canonical Tag

One of my favorites :slight_smile: I wrote a post about the Canonical Tag and I will recommend reading the post. Very short, the canonical tag tells Google what the original URL is. This is a very very important SEO factor that you should know.

Hope you enjoyed my post. Please feel free to ask any questions and I will give you my best answer :slight_smile:

10 Likes

Wow - This is an amazing post - And the beta is OPEN! PERFECT TIMING!

Thanks! It is good to hear :grin:

@magnusgravenhorst Thanks for posting Magnus! Great article!

Great post! I look forward to reading more about microdata. Thank you very much!

Thank you @angelicamartinezocho ! It mean a lot to me :slight_smile:

Thanks for the post :slight_smile:

Hi there. Is there a way to use this beta feature (or any beta features) on sites I manage/work on for clients? I have a few completed sites that I still update for clients - I’m no longer the owner of those sites (I create accounts for clients when a site is finished so they can have ownership), and it seems as a contributor I can’t use interesting beta features like Turbo for the folks who pay me . . . and of course, it would be most useful to use these features for paying clients . . .

This is great! Having trouble getting the review snippet to work as I love that and we have great reviews.

Magnus, thank you for sharing this!

This is AMAZING information for anyone seeking answers regarding the Advanced SEO Panel. :clap:t5::clap:t5::clap:t5:

Hi! Beta features are only available within your Wix account, so they will not work if you’re a contributor on a clients account. Hope this answered your question. If not, do let us know! :blush:

Thank you so much, Magnus!

Thanks Steven! :smiley:

What is your website? I can take a look at it :slight_smile:

@stevenjose , I mean, it answers the logistical element of the problem, it just doesn’t make much sense. As a designer, I want to be able to give clients the best site possible. When I’m working on their site(s) as a contributor in my account, it seems like I should be able to use the full range of tools wix wants me to use as an expert. The fact that I am not able to seems like an iffy design/user decision.

Anyway we can apply the structured data to the new wix blog? Either on individual posts or the blog as a whole. Same with the forum? Currently, I have a site search markup for our forum that links to the forum search page.

Great post Magnus! and I will be very keen to hear more about microdata

@magnusgravenhorst How does it work? - I have coded before, (very beginner stuff) what is the layout for me to add the code into the box? I have tried a few different ones but I dont seem to be able to be getting it. Thanks for your help :slight_smile:

Here’s the useful link to the structured data tool that can be used for the advanced seo panel. Schema Markup Generator (JSON-LD) | TechnicalSEO.com
Thanks Magnus for this. We will add a link to this in the marketing tribe too.

Thank you Lorraine! :slight_smile: