Meta Shop Experience; Create checkout url

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I got this email from meta -

Soon, shops will no longer have checkout on Facebook and Instagram. Customers will discover your products on Facebook and Instagram, and now they’ll be directed to your own website for checkout. Now, you can manage promotions, orders, payments, shipping and returns on your own website, giving you more control and making shop management easier.

You can take advantage of this change by making your shop visible. Then we’ll guide you through a few updates:

You’ll build a checkout URL so we can send customers to your website for checkout.

You can preview the experience before publishing your shop.

Once you become visible, you’ll need to make these updates in Commerce Manager by September 4, 2025, to stay available to customers.

So we need to create a checkout url endpoint at Wix and set that at Meta. Like-

  • You’ll need to build an endpoint on your website that can handle the redirection and process the cart information (product IDs, quantities, etc.).

  • A checkout URL might look like this: https://www.example.com/checkout?products=12345:3,23456:1 where 12345 and 23456 are product IDs and 3 and 1 are the respective quantities.

How can I achieve that?

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This will need to be custom coded using Wix Velo.

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To set up a Meta checkout URL on Wix, you’ll create a dedicated page or backend endpoint using Wix Velo. This endpoint will parse the products (and optional coupon) data from Meta’s incoming URL, clear the existing cart, programmatically add the specified products and quantities to the customer’s Wix cart, apply any coupon codes, and then redirect the customer directly to your Wix checkout page to complete the purchase. This ensures a seamless transition from product discovery on Meta to final transaction on your Wix store.