More Pricing Plan Analytics

Ask the community
1

Is this currently an existing feature request?
No

Wishlist item
Adequate Subscription Analytics for Pricing Plans

What current pain point are you facing?
We have no access to critical data relevant to a subscription business. The current Wix Subscription Analytics are extremely basic and generally non-actionable.

We do hundreds of subscriptions a month and have virtually no data to support our marketing decisions.

The current reports for Subscriptions are not adequate whatsoever.

Do you have a current workaround that you’re using?
No - our current workaround is very soon moving out of Wix Payments and handling payments via Stripe and PayPal manually through Velo.

Describe the feature you need and how it would work. (Bonus points for mockups :wink:)
Just more reports for Subscriptions. Stuff like:

  • Churn Rate
  • Churned Revenue
  • Overall growth chart (first pic)
  • Trial Conversion Rate
  • MRR Growth
  • Avg. MRR per subscriber per month
  • Avg. Customer LTV
  • Avg. Customer LTV per month
  • Retention Cohert (second pic)

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How will this impact you?
This data will help us understand how our subscription business is performing on Wix because right now we’re in the dark.

2 Likes
2

@Aaron_Whittington Noted! Thanks for including the list of example reports as well. Are there any subscription reports you find yourself needing more over others?

3

Hey hey! Thanks for getting back.

The MOST important ones (in order) are probably:

  • A Customers LTV / Avg. Customer LTV
  • Churn Rate (needed for business valuations)
  • Trial Conversion Rate

Although they’re all very important, these 3 are the most pressing.