Hello!
I’m working on making changes to an existing Wix site for a client. They have a bunch of identical pages with slightly different text on each one. I’ve been trying to encourage them to switch the 50+ pages to one dynamic page with variable content (to streamline the site), but they are convinced that the current set up has improved their search engine rankings. Is that true? Would their search rankings decrease if I were to convert over to one dynamic page?
Thanks in advance for your help!
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Consolidating identical pages into one dynamic page can actually improve SEO. It helps search engines recognize relevant content and enhances user experience. I’d recommend checking Google Analytics for the current page performance. If the varied content on each page doesn’t significantly contribute to SEO, a dynamic page might be a smart move. Just ensure your client is using relevant keywords and metadata. Also, consider sharing some success stories with them – I recently came across a helpful resource on increasing SEO rankings and SERP CTR through real organic clicks at https://www.searchseo.io/. It has some practical tips that might be useful for your project.