Question:
How can I improve my Wix website’s loading speed and overall performance?
Product:
Wix Editor (Standard Wix Website Editor)
What are you trying to achieve:
I want my website to load faster and perform better, especially on mobile devices. Currently, the site is slow to load, and this is affecting user experience and possibly even SEO and ad performance. My goal is to reduce load time and improve page speed scores while keeping the design and content intact.
What have you already tried:
I’ve used Wix’s built-in Site Speed Dashboard.
Optimized images using compressed formats like WebP.
Reduced the number of fonts and animations.
Checked Google PageSpeed Insights and followed some of the recommendations.
Removed unnecessary apps and third-party plugins.
Additional information:
I’m using a Wix Premium subscription (Wix Plus Plan) with a custom domain. The site is an e-commerce store with around 20 product pages (expected maximum). I’ve also noticed delays in rendering due to embedded videos and external scripts like Google Ads.
Hii @DrSubhash_Yadav there, Thanks for sharing insights regarding core issues like image optimization, animation reduction, and app cleanup.
Here are some advanced techniques to boost speed, especially on mobile.
Optimize Your Product Pages
Product pages can be particularly heavy due to product images, descriptions, and dynamic content. Try the following:
Use Optimized Product Images: Compress and resize images further. If possible, use image sprite sheets for multiple icons or thumbnails to reduce HTTP requests.
Implement Dynamic Content Loading: Instead of loading all product details at once, consider implementing pagination or infinite scroll for your product list. This reduces the load on the browser as only the content needed for the current view is loaded. 2. Track and Fix Core Web Vitals
Since you’re aiming to improve your SEO and ad performance, it’s essential to focus on Core Web Vitals. These metrics, such as LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift), impact SEO ranking.
Try to find the insights of your website speed performance using Google Page Insights.
Focus on reducing LCP by optimizing the initial render of your most important content (like images and fonts).
Alternatively, If you’re still finding performance to be a challenge after trying all these strategies, considerWebsite Speedy, an optimization tool available on Wix through the Wix App Market. This tool automates image optimization, JS/CSS minification, and lazy loading to significantly improve site speed. It comes with a 14-day free trial, and you can easily implement optimizations without spending a lot of time manually tweaking your site’s performance.
I totally get where you’re coming from, site speed can be a huge pain, especially when you’re running an online store and trying to keep things looking good and loading fast.
It sounds like you’ve already tackled a lot of the big things (compressed images, fewer fonts, cutting unnecessary apps, nice work ). I had similar issues with my own Wix site (also using the standard editor), and here’s a few extra things that helped me push the performance a bit more, especially on mobile:
Limit above-the-fold content: Try to keep the top section of your pages as lightweight as possible. Fewer animations, no videos right at the top, and only essential elements really helped reduce initial load time for me.
Lazy load videos & iframes: If you’re embedding videos (especially YouTube), try switching to a thumbnail image with a play button overlay that opens the video in a lightbox or separate page. Also, Wix automatically lazy loads images, but videos and external scripts can still slow things down.
Use fewer lightboxes/pop-ups on load: I had a newsletter pop-up triggering on the homepage, and removing that shaved off almost a second from mobile load time.
Minimize custom code and third-party scripts: Google Ads and some other tracking scripts really slow things down. I use Google Tag Manager now to control when certain scripts fire (like after user interaction), which helped clean up the initial load.
Check your repeaters and galleries: I had a few product galleries and repeaters that were loading a bunch of hidden content by default. Switching to “load more” buttons or paginated views helped performance a lot.
Site structure: Try breaking up really long pages into smaller ones. For example, I split my product info and FAQs into a separate tabbed layout using anchors or separate dynamic pages.
Also, you probably already saw this, but Wix’s Site Speed Dashboard sometimes gives you tips that don’t show up in Google PageSpeed Insights, so I check both when I’m making changes.
If it helps, after doing most of this my mobile speed score jumped from around 40 to mid-70s on PageSpeed, and that’s without sacrificing too much design-wise.
). I had similar issues with my own Wix site (also using the standard editor), and here’s a few extra things that helped me push the performance a bit more, especially on mobile: