Hey everyone! 
Our latest Studio Hours session, we had the joy of hosting Bruce Leto Jr and Ross Plumer, tackling questions about SEO and how to harness social proof to elevate your SEO strategies
Here’s a summary of questions asked and the answers discussed.
How important is a legitimate business address for Google Business Profile?
A real address is crucial. Google may struggle to verify businesses using PO Boxes or other non-traditional addresses, which can hurt your ranking. A proper address, especially for local businesses, helps boost visibility in local and geo-targeted searches.
How can I optimize SEO on product and service pages for e-commerce?
Focus on product- and service-specific keywords that differentiate you from competitors. Start locally before expanding nationally, and ensure that titles and content remain consistent with your Google Business Profile to avoid suspension.
What’s the best SEO strategy for blogging?
Use strong keyword headers (H1, H2) and avoid keyword flooding. Focus on building authoritative backlinks to your blog by linking back to your Google Business Profile and other reputable sites.
How important are Google Reviews and widgets on a site?
Google Reviews are key to social proof. There are Google Review widgets on Wix that allow for seamless integration on your site, helping you collect and display reviews for credibility.
Can you combine reviews from multiple platforms like Yelp, Google, and Trustpilot?
While there’s no native way to do this, third-party plugins like Elf Site can combine reviews from different platforms and display them together.
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What’s the most effective SEO strategy for a beginner?
Start with setting up your Google Business Profile and focus on geo-targeted SEO. Even though SEO is typically thought of as organic, a small paid Google Ads campaign can complement your strategy.
How do you balance SEO with beautiful web design?
While great design is important, don’t sacrifice SEO-friendly content. Minimalist designs can lack the text Google needs to rank your site, so ensure your site has sufficient keyword-rich content while maintaining speed and usability.
How important are business listing directories for backlinks?
Business directories like Yelp can offer some value, but Google and Google Maps tend to yield better results. The focus should be on quality backlinks rather than quantity.
Should you use AI tools like ChatGPT for keyword research?
AI can be helpful for generating ideas, but for accurate, personalized keyword strategies, it’s better to use tools like SEMRush or Google Trends.
What’s the long-term benefit of SEO?
SEO is like going to the gym: results are slow but worth the effort. Unlike paid marketing, SEO builds long-term credibility and ranking without ongoing costs.
This session was packed with insights, and I’m excited to share that Wix will soon release a comprehensive SEO course featuring top industry leaders. Stay tuned for more details!
If you want to join an upcoming Studio Hours session, visit the Studio Events page to find the next one.