Background
This topic answers a question submitted at an Open Studio event. To view a list of all the questions submitted, visit this topic.
Question
What is the best way to market a product?
Answer
There isn’t a one-size-fits-all solution for marketing a product. A lot of it has to do with where your audience lives. For some types of products, the target audience may be on a specific social media platform while for others not, it’s not. In general, you don’t want to limit yourself to just one channel; it’s never good to put all of your eggs in one basket. Google Search can be a fabulous way to market a product, as the search engine is the greatest driver of organic web traffic. Just remember, when ranking a client’s site, it does take time. SEO can be a slow burn that is the result of creating a strong site identity with a substantial amount of content. The rewards can be well worth it as the medium can offer a consistent amount of web traffic and build loyal audiences in the pr