Why is Google analytics showing multiple Active User when I refresh my site?

I’m testing out my page and every time I refresh, the active user increases. Also, everytime I browse, active user increases. Big Problem… NEED HELP

I have ONLY Google Tag Manager connected to wix and I eliminate the possibility of duplicate tracking from this.

All my Tag settings

google analytics universal analytics


conversion linker


Conversion tracking from google ads

My triggers

event delayed page view

pageview - thankyou (for conversion tracking)

wix pageview

My custom Variables
GA settings


wix var - page url


analytics id

I am very new to the Google tag manager and totally new to Wix. Please tell me where is wrong?

This Wix Corvid Forum is for all code related issues on your site.
Your issue is with Google Tag Manager which is not a Wix product.

Therefore, you are better suited reading Wix Support pages about it and contacting Wix Support about it.
https://support.wix.com/en/marketing-tools-analytics/marketing-integrations-tracking
https://support.wix.com/en/about-wix/contacting-wix-customer-care

Otherwise, if you can’t get the correct help from Wix Support, then you are best going back to Google’s own support and asking them about their own Tag Manager product.
https://support.google.com/tagmanager/community?hl=en