So the answer is yes. Okay, thank you for answering 
The challenge with that upgrade is the gap between Business and Business Elite. I just finished converting a classic site to Wix Studio for a client who paid three years upfront. As her business grew, she added two more lesson instructors, and now I’m in a position where I have to go back and tell her she needs to spend an extra $1k just so her instructors can see and manage their own bookings. That’s a tough conversation when nothing about the staff usage actually changed, just the count.
For small businesses with team-based operations, jumping from $36 to $159 a month for a few additional staff seats feels like a steep cliff. Would love to see a middle tier or a different way to handle Booking staff specifically, since they aren’t really collaborators in the traditional sense.
The challenge with that upgrade is the gap between Plus and Elite, and I want to share real numbers because they’ll land better than abstract frustration.
I have a client running a horse riding lesson barn in Wisconsin. She first committed to Wix in 2023 with a 3-year classic plan. When that renewal came up, I convinced her to move to Wix Studio. She bought another 3 years prepaid on Studio Plus, and we used the new branch conversion option to migrate her classic site over. She also runs her domain and Google Workspace through Wix. Two consecutive 3-year prepaid commitments. Real platform loyalty.
Looking at her payment data, she’s running about $65K/year through Wix across Pricing Plans, eCom, Bookings, Events, and Invoices. Solid small business, growing steadily. She’s a real revenue-generating client for the platform.
She just hit the 10-collaborator wall because her lesson program is growing and she added two more instructors. The only path Wix offers is Elite at $159/month, a 6.6x jump from her Plus commitment. On top of that, the new 2% Pricing Plans fee will run her around $600 this year, and that grows as her lesson program does.
It feels like she’s getting penalized for growth, even though she’s a profitable customer for Wix. Adding two more staff spots to Bookings shouldn’t require a 6.6x price commitment when nothing about the staff usage actually changed, just the count. There’s no reasonable middle-tier option for businesses at her size.
Right now I’m trying to figure out how to support her growth without forcing her into a price tier that doesn’t match her revenue. There’s no clean answer. Any workaround I build moves her further from native Wix functionality, and that defeats the reason I recommended Wix to her in the first place.
I love Wix. I keep recommending it to small business clients precisely because it gives owners control over their own assets without needing a developer-gatekeeper. But this pricing structure pushes growing small businesses in the opposite direction.
I’m not leaving. My clients are too invested. But I’d love to see a middle tier between Plus and Elite, or different treatment of Bookings staff who aren’t really collaborators in the design sense. Real numbers above. Happy to share more if it’d help the team make the case internally.
I appreciate the concern and have noted this as feedback for the team. That said, increasing the collaborator quota currently requires an upgrade to the Elite plan, which expands the limit from 10 to 100.
As a side note, it’s worth keeping in mind that moving to the Elite plan also drops the Pricing Plan transaction fees to 0%, which might help offset some of that initial difference.
So the limit of collaborators is 10 on the studio plus plan not 15. Am I missing something?
No, you’re right, it’s 10 - typo on my part - just updated my reply