Wix Bug? Google Analytics Bounce Rate


We have just launched our Wix site and are getting unnaturally low bounce rates in Google Analytics.

The home page is getting more than 50% single-page visits from AdWords CPC traffic, but the bounce rate for AdWords traffic is around 5%.

We submitted a support request, but Wix support didn’t seem to understand our question.

Question 1: Why are we seeing such low bounce rates when visitors are dropping off after viewing the home page only?

Question 2: We have used GA debug and found that Wix is using the following command to send its enhanced ecommerce event to GA:

ga(“send”, “event”, “Enhanced Ecommerce”, “Product Impressions”)

Shouldn’t this be a non-interaction event? Could this be causing the low bounce rate?

Best regards

A Concerned Wix user