Bounce Rate Disappeared?

Ask the community
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1

I can’t find the bounce rate in the website analytics. It was there. There is a Wix page about Behavior reports. But the info is old. And I can’t find any bounce rate in the current analytics, including in the traffic and behavior sections. Is it gone? Did it get moved to another place? Please help.

2

Hi again. Universal Analytics did not carry Bounce Rates over to GA4. There’s a metric called engagement rate which is basically the inverse of bounce rate.

3

Ok, so I can’t find engagement rate in Traffic or Behavior. Where is it?

4

Hi @tina

Hi there,

You’re not missing anything — Wix has simply shifted away from showing bounce rate

directly in Analytics. Instead, they now use other engagement-based metrics that give you a clearer picture of how visitors interact with your site.

Here’s how you can still get the same insights:

1. Engagement Rate (Replacement for Bounce Rate)

  • Instead of just showing “how many people left right away,” Wix now shows engagement rate.

  • This measures how many visitors actually interact with your site — for example, by scrolling, clicking a button, or spending more than a few seconds on the page.
    :white_check_mark: Solution: Check this under Visitors > Engagement in Wix Analytics. A higher engagement rate means your visitors are staying and interacting more, which is exactly what you want.

2. Behavior Reports (Session Duration & Pages per Visit)

  • Bounce rate was only one piece of the puzzle. Now, Wix encourages you to look at other behavior metrics:

    • Average session duration → how long people stay on your site.

    • Pages per visit → how many pages they click through.

  • These two together show whether your visitors are exploring your content or leaving too soon.
    :white_check_mark: Solution: Go to Analytics > Visitors > Behavior and track these numbers. If you see low session duration, it could mean your site speed or content needs improvement.

3. Optional: Google Analytics Connection

  • If you still prefer to see the “classic” bounce rate number, you can connect your site to Google Analytics (GA4).

  • Wix allows GA integration, and Google Analytics shows bounce rate, engagement rate, and more advanced reports.
    :white_check_mark: Solution: Go to Marketing Integrations in your Wix dashboard, connect your Google Analytics account, and you’ll get access to both Wix’s reports and GA’s detailed bounce/engagement data.

To sum it up: Bounce rate itself isn’t gone — it’s just been replaced with more helpful engagement-based reports in Wix Analytics. By tracking engagement rate, session duration, and pages per visit, you’ll still know exactly how visitors behave on your site.

Since bounce rate (or engagement rate) is often influenced by how smoothly and quickly a site loads, many professionals keep an eye on site performance optimizers. For example, services like Website Speedy optimization wix app https://www.wix.com/app-market/web-solution/websitespeedy focus on trimming page load times, which helps keep visitors on the site longer and naturally improves engagement.