I'm a black plant-based nutritionist in Missouri—how can I make my site stand out when people are searching for someone like me specifically?

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Background
This topic answers a question submitted at an Open Studio event. To view a list of all the questions submitted, visit this topic.

Question
I’m a black plant-based nutritionist in Missouri—how can I make my site stand out when people are searching for someone like me specifically?

Answer
One way to help make your site stand out is by using the attributes Google makes available in Google Business Profile. In your case, Google has an attribute that lets your potential customers know that you are a Black-owned business: Share your business identity attributes (US only) - Google Merchant Center Help
You can also highlight the unique aspects of your business within your Google Business Profile by using Google Posts: About posts for your Business Profile - Google Business Profile Help
You can also list your unique product offering directly in your GBP profile: About Product Editor & Product Catalog - Computer - Google Business Profile Help.

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As part of Open Studio, we create topics to answer submitted questions. To view a list of all the questions submitted in the April 2024 event, visit this topic. Open Studio is an event where we share with you everything we’ve been working on: product updates, new announcements, growth opportunities, and our plans for the future.