Invalid event value parameters - from Facebook pixel

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Hello guys,
Can anyone help me with this warning I get when I want to see my pixel activity in Facebook?

Warnings
DESCRIPTION
One or more of your “InitiateCheckout” events have invalid event value parameters. The event may be missing a conversion value parameter or a currency parameter. The value parameter may be poorly formatted.
SOLUTION
Locate the “InitiateCheckout” event(s) and update the code snippet:

  • The code snippet should have both a value and a currency parameter.

  • The value field must contain a decimal number greater than or equal to zero, and may not include letters, special characters, currency symbols or commas.
    Is this bad? How can I fix it since I don’t have access to the code of the wix website?
    Thank you for your time to read this

1 Like
2

I have the same issue. I double checked the code and added value to the pixel code, but the error is still the same. Actually, that is not a big issue. The biggest issue I face is that I can’t correctly implement InitiateCheckout action since pixel is only loaded together with page… Don’t know how to deal with it. I can’t add Facebook pixel inline event to Wix button neither…

3

Hi,
Please follow the instructions here for adding a Facebook pixel to your site. For questions regarding this subject, please contact Wix Support team as they know best about it.

Thanks,
Tal.