Question:
I’m using Meta Pixel & CAPI.
I can see the content ID is using SKU(e.g., WNMCG7005588) as the value in Meta’s product info, but The Meta Pixel is sending dynamic content_ids (e.g., 1a054d5e-6696-6b70-b19b-e67f272e1212) instead of my product SKUs. How could I fix this?
Product:
Wix Editor
What are you trying to achieve:
[Explain the details of what you are trying to achieve. The more details you provide, the easier it is to understand what you need.]
What have you already tried:
[Share resources, forum topics, articles, or tutorials you’ve already used to try and answer your question.]
Additional information:
I use Meta Pixel Helper (Chrome Extension) to check what content_ids are being sent.
It seems that the issue arises because the dynamic content IDs being sent by the Meta Pixel do not align with the SKUs you are using in your product catalog. This mismatch can cause issues with tracking and reporting in Meta’s platform. To resolve this, you’ll need to ensure the Meta Pixel sends the correct SKU values as the content_ids.
Thanks for your reply. I think the issue is that the internal Facebook pixel integration is using product IDs instead of SKUs as content_ids, which are sent to Facebook. Is there a way to replace the content_ids with SKUs?
The issue arises because Wix’s default integration with Meta Pixel sends product IDs (content_ids) instead of SKUs. To fix this and send SKUs instead, you’ll need to implement custom tracking for your Meta Pixel.
Hi Voyager,
I followed your advice and used wixWindowFrontend.trackEvent in the page code to send custom tracking, and it works. However, it sends two events to Meta: one from my custom code and another(use bad content_ids) automatically triggered by the Meta Pixel integration under Marketing Integrations settings.
If I disconnect the integration, wixWindowFrontend.trackEvent stops working. Could you advise on how to disable the default event to prevent the duplicate tracking?
Thank you!