Sorry, but I have to disagree. This has nothing to do with a lack of knowledge that can be solved by watching the academy’s videos and tutorials! What are you talking about? I’m talking about quality issues! Bugs, usability flaws, and a lack of state-of-the-art user experience.
As an investor and customer of Wix, I can’t be less frustrated. EditorX technical debt and user experience debt seem rotten to their core. And this quality issue by Wix is directly tied to a tanking Wix share. So I’m losing on two fronts. First, hours of unnecessary work caused by a horrible executed software product, and invested money because of the overall software quality of Wix.
And I’m by far not the only one who is deeply disappointed and frustrated with EditorX and Wix. The internet is full of frustrated customers. Look at the App marketplace. Look at the average rating of apps made by Wix. The ratings average overall apps is somewhere around 3 of 5. This is a slap into every developer’s face! And if you would delete all positive fake ratings/recommendations there (same here with forum posts and comments), the average would be around 2. Furthermore, the fake ratings are damaging the brand, which is also tied to a tanking Wix share.
But as mentioned in a previous post, we are documenting this for a blog post and open letter to the 5 biggest shareholders of Wix.
To your other points:
Essential Feature Requests have been sleeping for more than a year. So instead of necessary features like multiple templates for product categories and state-of-the-art capabilities to design blog posts and product pages, we get things like infinite horizontal scrolling. WTF?
Or why a restriction to only one hamburger menu? Makes no sense. And then the hint in the documentation to use a workaround with lightboxes. Man, why not make the lightbox solution the standard in the first place, then?
You say EditorX is is better than Webflow. Maybe this is the case when working together with a JS developer. Because without Velo, Webflow is miles ahead in capabilities, usability, and user experience. This race is not even close. And I hate this because I have shares in Wix.
My biggest concern is the following. EditorX got released in this buggy state to put some lipstick on the pig for investors. To say, “See, we have this brand new product. Isn’t it awesome? And look at these shiny marketing pages. Looking great, right?”
And many investors just bought it. But I’m doing it a different way. I’m using Wix for a personal side project because I want to understand why my shares are tanking. And I’m the perfect user because I’m the target group. I’m a designer for digital products and services. I’m doing this for 20 years for world-leading enterprises and disrupting start-ups. And I’m not a programmer. So I’m exactly the target group EditorX is made for - if you believe the marketing, the product strategy, and product communication. But I’m also an award-winning user interface designer who recognizes bad design when confronted with it.
And all problems come down to bad product management and bad user experience design. Either because of a lack of people power or a lack of experts.
My second concern is, that Wix already gave up on EditorX and already pulled resources because EditorX gains no traction in the market. No wonder if you compare the feature set with competitors in the no-code and low-code market. The positioning is just too close to the Wix Editor and too far away from Webflow. AND development and improvement is way too slow. The delivery of new features and iterations on features with bad user experience in 2021 was devastating.
