Whats the best practice to manage URLs of discontinued products in your online store

Question:
I’ve deleted products from my online store, but now the old URLs show as 404 not found. What is the best practice for managing URLs when products get discontinued?

Product:
Store Products

What are you trying to achieve:
Effective SEO that doesn’t affect the site

What have you already tried:
Google searches and reading various blogs. I keep reading about instigating http 410 gone, but I don’t know if this can be done in WIX?

Additional information:
[Include any other pertinent details or information that might be helpful for people to know when trying to answer your question.]

Follow the lead of billion dollar companies such as Amazon and Walmart:

Do not delete product
Mark as “unknown when this will be available again”
Suggest related products

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Thank you. It’s a simple way to solve the problem. Great idea.

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