Currently, each app has its own checkout process. We also cannot use features such as Gift Cards, Coupons, and Affiliate Programs with anything but Wix Store. This is broadly debilitating to many businesses. It also means that sites cannot have a complete “add to cart” environment consumers are accustomed to.
Even recurring Subscriptions purchased in Wix Store cannot be “checked out” with other cart purchases. This is terrible UX. A subscription should just require membership - not a completely separate checkout experience while other items remain in their cart. A message simply stating “Membership is required to complete this purchase, please Sign up” can be applied.
Suggestion: Utilize Wix Store infrastructure to combine all other Apps via “Product Types”.
Currently, Wix Stores has the choice of “Physical” and “Digital” products.
This could be expanded to include “Course”, “Booking”, “Pricing Plan”, “Donation”, “Event”, etc as Product types, but would give access to the current Wix App UI.
Rename the app “Wix Products and Services”, Eliminate the 10 other sales apps.
A course seller is highly likely to want an affiliate program for referral sales. As does a Coach or someone who sells bookings. Word of mouth and referrals are the oldest forms of marketing and they are not supported for all Wix Businesses.
EVERYONE wants the ability to offer discounts and gift certificates.
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