Background
This topic answers a question submitted at an Open Studio event. To view a list of all the questions submitted, visit this topic.
Question
What’s the best approach to create a topic-based website that will keep site visitors engaged?
Answer
The content on your site should be based on both understanding and empathizing with your target audience. One way to do this is to predict the various needs your users will have and to create content that meets the needs of your audience. Creating situation-based content is another great way to keep an audience engaged. Here, the focus is to consider the various situations your audience may find themselves in and create content that helps them navigate said situations. It’s also a great way to differentiate your content and branding in an AI-first world.