Wix subscriptions are still missing core functionality that every serious subscription business needs. According to Wix’s own support page, customers currently cannot:
Cancel their subscription
Update shipping details
Select a start or renewal date
Skip a billing cycle
Pause and later renew
Change products within a subscription
The only thing they can do is update their payment method. That’s not enough.
For merchants, this creates two major problems:
Customer frustration: subscribers expect to manage their own plans. Without that control, they cancel outright instead of adjusting.
Operational burden: every cancellation, date change, or skip request has to be handled manually by the store owner.
It gets worse with discounted subscriptions — you can’t even change the next payment date. Since most subscriptions are discounted to encourage sign-ups, this limitation makes the system almost unusable.
This is not a “nice-to-have.” Self-cancellation, pausing, skipping, and editing plans are baseline requirements in 2025. Without them, Wix subscriptions are not viable for growing businesses.
Are there any updates or a roadmap for when Wix plans to close these gaps?
pausing the plan can only be done by site admin - so maybe set up a simple form on the members page to be notified - maybe an automation could be set up - or coding to pause ? havnt looked into it.
changing products is a good idea with your type of service, but wouldnt suit most services that use the pricing plans. Without diving to deap into it it may be possible but would be a totally custom coded solution.
Thanks for the reply. Please note that this is not Wix Pricing Plans, but Wix Stores Product Subscriptions that lack the flexibility on the customer side.
Wix Stores Product Subscriptions differ from Wix Pricing Plans and have different use cases.
To be honest, if you’re going to implement a subscription model into the website builder, you may as well do it properly and have all the necessary features for it to work properly for businesses. It’s amazing how this issue, if it worked, would be the difference between me encouraging other e-commerce business founders I know to use Wix rather than Shopify, versus the other way around. It’s a real shame. If it isn’t solved I’ll more than likely need to migrate to Shopify which will be a difficult process I’m sure.
