Lately I experience leads with less and less details about the customer needs.
I don’t call every lead and I use an Email automation with a link to my portfolio and to my Calendly profile. If people find me suitable they contact me.
But of course I sometimes contact people when I see an interesting project, and these are the best matches for me.
Few months ago I used to get leads with links to sites and some details about the business, but lately all leads have only a category (custom logo, redesign etc), and sometimes a phone number (and no, I’m not going to call them).
Has anything changed in the customers user experience?
For me it is very crucial to know something about a project in advance. I expect the system to provide me this information.
I see this
and it’s like “Oh, really, are you kidding or what”?
These leads are a different flow. These are specific needs, such as custom logo, etc, and flow a bit differently. You can respond to them via the system. It is required for them to log in with an email in order to submit a project - so even if they don’t add their email in the form when you “reply” to them it will route to their email.
I don’t need their email. I just need some details about their business and their needs. I used to get it. Its not just logos also sites - what kind of business, URL of the existing site, few words about them. Minimum meaningful information. Not just “I need a website”
This is an interesting test being run by the Marketplace team. it could be an effort to level the playing field. but in all likelihood it’s about data ownership and control. If we get URLs, we get all contact info from the site. We can reach out to them outside of Ascend. And the entirety of the conversation can occur without Wix knowing one bit about it. However if it’s all inside Wix CRM, it can be analyzed and needs (for both sides of this 2-sided mktplace) can be identified and monetized.
I only mean something like this
Instead of “redesign website, call me any time” - in this case I still don’t have the “real” Email of the person. After a while I will get it anyway, so it might be that I come back to the system only when I submit the project. What’s wrong with that?
@tamtamdesign fewer fields = more conversions. Wix is asking less of the people who click “I need help!” so that they get more leads into the system As to the real email, that will never come back. Ever.
