Multilingual Product & Category URLs – Promised for 2024, Still Missing! Why?

Ask the community
, ,
1

Dear Wix Team & Community,

I’m reaching out because we urgently need answers regarding a critical SEO and usability issue that has been ignored for far too long.

:small_blue_diamond: In 2024, Wix promised that users would be able to manually edit product and category URLs for different language versions of multilingual websites. This was a crucial update for businesses operating in multiple markets. We are now in 2025, and this feature is STILL NOT AVAILABLE!

:small_blue_diamond: This is not a minor issue. It is a major obstacle for all businesses trying to optimize SEO, improve user experience, and expand internationally.

:police_car_light: The Problem

We run ninjutsukyoto.com, a Japanese site that also offers English and French versions. However:

:warning: Product and category URLs remain in Japanese , even for English and French versions.

:warning: We cannot manually translate or customize these URLs , making our SEO efforts useless.

:warning: Google and other search engines struggle to rank non-Japanese pages , hurting traffic and conversions.

:warning: Non-Japanese visitors don’t understand our URLs , which damages trust and sales.

This is a major SEO flaw that prevents multilingual businesses from competing globally.

:police_car_light: Wix, What’s Going On?

:check_mark: This feature was expected between November-December 2024 .

:check_mark: Many businesses are losing money and search rankings due to this missing feature.

:check_mark: We have not received any official update from Wix on the status of this crucial development.

:loudspeaker: @Wix Support – We need an official answer NOW!

• Why is this feature delayed?

• When will it be available?

• Will there be a beta test or workaround in the meantime?

:police_car_light: Wix Users, Let’s Make Some Noise!

If you’re also struggling with this issue, please comment, like, and share this post so Wix understands the urgency.

:red_circle: Wix markets itself as a multilingual-friendly platform, but without customizable URLs, it is failing international businesses.

We need action NOW. @Wix Support – This is not an optional feature; it’s a necessity.

Looking forward to your response. Let’s fix this together! :rocket:

2

Hey @Ninjutsu_Kyoto!

I appreciate the frustration and would love to help figure out where things are up to. Are you able to share the feature request that previously mentioned it would be available in 2024? I’d be happy to take a look :slight_smile:

3

Hi Noah, thank you for your reply :folded_hands:

Yes, I’d be happy to share what was clearly communicated throughout 2023–2024 by Wix representatives and Studio documentation:

:small_blue_diamond: Multilingual product & category URL slugs were officially promised for release in November 2024, as noted across multiple community threads, webinars, and roadmap presentations.

:small_blue_diamond: As of July 28, 2025, this essential feature is still nowhere to be found, and no updated ETA or status page has been offered.

This delay is crippling for international e-commerce SEO :

  • Our multilingual stores (:japan::france::united_states: etc.) can’t index language-specific versions properly.
  • Our Google rankings suffer in non-default markets.
  • We can’t compete globally with brands using Shopify, WordPress, or Webflow — who already support fully localized URLs and metadata.

Yet Wix continues to invest in AI-enhanced design , while neglecting fundamental multilingual SEO infrastructure . We feel Wix is forgetting the needs of long-term users who run real businesses across multiple markets and languages .

:backhand_index_pointing_right: We’re not looking for apologies. We need:

  1. A clear and updated release date for multilingual slugs
  2. A public roadmap showing SEO features by priority
  3. Commitment that international SEO is not a “secondary” concern

We believe in Wix Studio. But without transparency and delivery, we will be forced to migrate — not by choice, but by necessity.

Looking forward to your feedback,

— @Ninjutsu_Kyoto

Global Merchant, Wix Studio User Since 2018