Question about Wix Analytics for Social Traffic (Instagram vs. Facebook)

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1

I’m looking at my Wix website analytics and noticed that under the “Social” traffic source, only Facebook is listed. I am posting regularly to both Facebook and Instagram (which are connected via Meta Business Suite).

My question is:

Does Wix combine Instagram traffic with Facebook traffic in the analytics dashboard, or is Instagram traffic being categorized under a different source (like “Direct” or “Google”)?

I’m trying to get a clear picture of where my social traffic is coming from, and I want to avoid creating a separate landing page just for Instagram if the data is already being tracked somewhere.

Any insight from those who manage both platforms on Wix would be greatly appreciated!

Thanks!

2

Taking a read over this article - Wix Analytics: Tracking Campaigns and Traffic Sources | Help Center | Wix.com - Instagram is one of the recognised Social Medias that Wix Analytics will track.

Are you expecting a significant amount of traffic (e.g. in the hundreds), or is it a small number of traffic you would be expecting?

3

It would be a small number of traffic, but as we prepre for black friday, we wanted to know where the traffic was coming from because campaigns will be different. The “organic social” would mean facebook + instagram?