Wix once faced a huge backlash from users over this issue
, which led them to make a small concession. The change wasn’t a major one
, but at least it showed that they were listening. 
Personally, I still wish they’d go back to the old system without item limits, but honestly, that’s probably never going to happen. Looking back, the old setup might have just been too generous. That said, Wix isn’t a charity — it’s a business. To stay viable, they need to keep building new sources of revenue, and that’s understandable. By introducing collection item limits, they’ve created a clear upsell opportunity for users who are fully dependent on Wix’s ecosystem and lack the technical skills to go elsewhere. It’s a bit like how people deeply tied to Apple’s ecosystem find it difficult or too much of a hassle to switch to Android — not because they can’t, but because they won’t. Yes. It’s me. 
Of course, such price hikes carry risks. Wix has to carefully gauge how much user backlash or churn they can afford. If they misjudge that balance, it could deal a major blow to their business — as you’re already considering leaving yourself. Still, I think Wix assumes that only a small percentage of users will actually take that step. And since there are plenty of other options nowadays, users are free to leave, just as Wix is free to raise prices. That said, as Noah mentioned, most people likely fall well within the new item limits. Some worry about what will happen if their service grows beyond that, but honestly, very few people ever reach that scale — though I’d love to be one of them someday.
If a business does grow that big, their premium plan budget will probably grow alongside it, which should balance things out. In the end, convenience always comes with a cost. For Wix to maintain its infrastructure and continue investing in development, users need to support that by paying their share. In my view, the biggest tragedy for Wix users would be if Wix ever shut down completely — all those sites people worked so hard to build would instantly become useless.
Also, Wix isn’t really suited for large-scale systems anyway. If you’re planning to build something big, it’s probably not the right choice. You just can’t imagine building something like Amazon on Wix. However, since it’s now possible to connect external databases, that could be a more affordable way to expand your data capacity. Wix even provides its own adapters for external database connections, though when I tried them a few years ago, they felt clunky and unstable. (Apologies if that’s been fixed since then.) That said, there’s also a tool made by loeiks that supposedly lets you integrate an external database as if it were a natural extension of Wix’s collections. That might be worth checking out.
Lastly, while Wix can sometimes feel expensive, I don’t actually think it’s bad value overall. Everything you need is included, and that completeness has real worth. Inexperienced users do have to pay the listed costs, but with enough skill and creativity, you can combine external tools to make Wix a surprisingly cost-efficient and flexible platform. For me, the day I decide to leave Wix will be the day they start restricting that very freedom. What matters most to me is that there’s still room to make things work through knowledge and effort.
By the way, my Mac’s internal 512GB SSD had been completely full after about four years of use, but I learned that you can actually boot macOS from an external SSD. So I bought a 2TB external drive, set it up as a boot disk, and now my Mac runs comfortably again — in fact, it even feels faster than the internal SSD!
Considering that upgrading to a 2TB internal drive would’ve cost roughly five to six times more, it really drove home how much of a difference knowing these things can make financially. The same goes for running a Wix site — even within Wix’s ecosystem, knowing how to combine different approaches can make a huge difference in keeping your operation cost-effective!

P.S.
I believe that actively fostering the Wix community and continually attracting new users ultimately benefits existing users as well. If the number of Wix users increases, the cost of using Wix might potentially decrease—but whether Wix actually lowers its prices is, of course, up to them.
As a fellow Wix user, I completely agree with your opinion. However, simply demanding price reductions unilaterally could make Wix feel as if users are trying to exploit them. This might instead make them anxious, defensive, and more inclined to maintain the status quo. It’s similar to stretching a muscle too quickly—your muscles reflexively tighten to protect themselves. To make a muscle flexible, you need to stretch it slowly. In other words, demands alone rarely get the response you want.
What we can do is focus on growing and energizing the Wix ecosystem together. That’s the very purpose of this forum. Using it as a place for suggestions rather than demands can be even more effective. For example, I personally think it would be interesting if there were optional “data add-ons” (like a temporary increase in item limits) that balance revenue and usability. You could even phrase it as, “Oh, sorry—that option already exists, doesn’t it?”
If we can make suggestions that Wix finds interesting or worth trying, it might even create a future where the situation works more in your favor. 